Oracle signal board
What she reads.
Absorption is not one number. It is a basket of signals that can disagree with each other.
Signal
Traffic
Visitors, appointments, returns, registrations, and buyer engagement.
Signal
Conversion
How traffic becomes contracts, deposits, lender progress, and closings.
Signal
Rates
Interest rates, payments, affordability, and buyer confidence.
Signal
Incentives
Credits, buy-downs, upgrade packages, price moves, and margin effects.
Signal
Inventory
Specs, standing homes, completed units, aging inventory, and unsold lots.
Signal
Competition
Nearby builders, resale homes, pricing, product mix, and buyer alternatives.